The New Normal: Working Arrangements During Covid-19

The way New Zealanders work has changed permanently in the wake of the pandemic, and franchise businesses have had to adapt alongside every other employer.

Flexible hours, hybrid arrangements, and a greater focus on employee wellbeing have moved from temporary measures to lasting expectations. For franchise networks — many of which rely on frontline, customer-facing teams — striking the right balance between operational needs and staff flexibility has become a key part of attracting and retaining talent.

Health and safety considerations have also evolved. Clear policies, good communication, and a genuine commitment to staff wellbeing help build the trust and stability that franchise businesses depend on.

Those franchisors and franchisees who have embraced the change — rethinking rosters, investing in their people, and communicating openly — have generally found themselves better placed to compete in a tight labour market. The new normal rewards businesses that treat flexibility and wellbeing as strengths rather than obligations.